Launched just last month, independent UK lifestyle clothing brand The Champions Club is dedicated to the real dream chasers.
Heavily inspired by Londons street culture, their ethos is all about driving and striving to reach a goal in life:
"We say real dream chasers because these are the people we represent, the heads who are actively working hard at making their dreams a reality"
With a heavy emphasis on graphic design, their 1st Spring/Summer 2012 release The ICMD Collection features 3 T-Shirt designs, polo shirts and snapbacks all in a variety of colours.
All about positivity, The Champions Club plan to do more than just design clothes and will be actively interacting with their communities, musicians, artists, actors and business people to bring you the kind of news and content that you would actually want to see.
With their fun and creative designs The Champions Club are set to make their mark on the fashion scene.
"Keep chasing that dream...ICMD"
Special behind the scenes footage of The Champions Club new collections photoshoot:
For more info on The Champions Club:
www.twitter.com/championsclubuk
www.facebook.com/Thechampionsclub1
www.Championsclubuk.tumblr.com
www.YouTube.com/ChampionsClub2011
>Jade wrote this<
@writing_queen
The Champions Club
Stooki
Formed by graphics and sound designer; Luke, Creative strategist; Quincey and Jewellery technologist Nadia, these 3 Stooki craft makers have already collaborated with established brands including Red Bull and MTV.
Taking their name from Quinceys childhood pet name; Stooki, they promised to "lead you through a hands on workshop, adapting Kusamas technique of pattern repetition and accumulation"
Each group had time slots where they would be guided through creating a colourful and quirky accessory using a small piece of white material and UV paints and markers.
They then moved onto the styling section, which then led onto the photo section where the group members had their picture taken against a very abstract moving projection backdrop and the UV aesthetic was then used as part of the silent disco installation.
Everyone seemed to be really enjoying themselves and all the attendees seemed to have their own unique style, we even spotted a few retro kids sporting Kid n Play style high tops.
The Stooki crew worked hard to keep the crowd engaged and were so busy it was almost impossible to get a picture of all 3 of them together, (we actually even considered doing separate pictures and doing a little cut and paste/photshop job:)
Showing total dedication to their craft, FU was very impressed with what Stooki was doing and even more impressed by their cute uniform of white shirts with with distinctive gold collar tips and their ultra cool gold customised Stooki rings.
Having only launched in May 2011 and already taking part in an event endorsed by Louis Vuitton, FU are looking forward to seeing what this young innovative collective do next and whatever that may be FU definitely wanna be there to capture it.
www.stooki.co.uk
>Jade wrote this<
Crossgraphix
FU interviewed Dominique Golightly, the lady behind new graphic design company, Crossgraphix.
So what inspires your designs?
I am honestly inspired by other designers, mainly the more advanced ones. I subscribe to several design blogs like grainedit.com and inspiredmag.com. I see something I like, and put a spin on it. Others may reply to a question such as this with a more superficial answer, but Aaron Russel said it best, "Every designers’ dirty little secret is that they copy other designers’ work. They see work they like, and they imitate it. Rather cheekily, they call this inspiration."
Do you have a particular style or do you change your style to fit who you are designing for?
I do have a personal style. It is very trendy, modern asymmetrical [funky]. But as a business owner, the customer is ALWAYS right. I try my best to give them what they like. So there is a lot of compromise. 
Did you start CrossGraphix by yourself?
Yes, I dreamed of CrossGraphix as a little girl (at least the name). Before graphic/web design was trendy or computer/internet technology was as advanced, I already knew it was what I wanted to do. Unfortunately as a late teen I had my first son, which put my dreams on pause. Although, I do have a couple people to credit. My mentor, Andrea Lawrence - of Renew Design Studios, taught me a lot about web design and how to approach design projects and my husband, Gerald, for allowing me to quit my 9-5 and work to make this dream come true.
As a graphic designer, you must be quite a creative person, what happens if someone wants what you would consider to be a very bland, unimaginative design, would you just go along with it although you know it may not be as effective as the 'colourful' design you had in mind?
Oh this happens so often! I have sort of branded my company to help other small businesses. I have had quite a few clients who like bland, corporate feels which is very limited because you are trying to appeal to the masses. Although I really don't mind the active clients, every now and then I'll get those that know nothing and leave it all up to me... and I love it! The epitome of
design freedom.You also do a blog called GirlyTomboyish. Whats it all about? What made you wanna start that? We love blogs!
Yes! I just launched it a couple weeks ago. GirlyTomboy[ish] is ME! Quite the oxy moron, but that is obviously the idea. It's urban, edgy, sassy, sexy, informative, trendy, grungy and just superfunkyfresh. I have already received an overwhelming response and even a request for GirlyTomboy[ish] T-shirts via Twitter. I can never get tired of about talking about shopping, events and just the overall girlygirl/tomboy lifestyle!
For more info on Dominique/Crossgraphix:
http://www.crossgraphix.com/
www.twitter.com/crossgraphix
www.twitter.com/girlytomboyish
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