Cozy 3
Jelly x Cream
Originally started in 2010 clothing label Jelly x Cream have now researched, travelled and rebuilt their brand and are ready to make a name for themselves in the fashion industry.
Picking their name at random as they felt it had a carefree vibe and really represented their brand, Jelly x Cream are very informal and pride themselves on staying away from stuffy corporate bullshit. You won't find them bombarding you with boring longwinded emails when you buy something from their store when a simple "Wicked, and thanks for buying our stuff" works just as well.
With a heavy emphasis on branding, Jelly x Cream handmake even the simplest things, like their swing tags and try to stay away from anything pre-made or too digital.
Using T-Shirts as their start up product,they include fun slogans that consist of everyday sayings that people can relate to.
For a brand that only relaunched this year they're already in demand and have got over 500 pieces out around the UK and more in Europe and America which is pretty impressive. Aiming to turn Jelly x Cream into a lifestyle brand they're hoping to:
"Keep the brand relevant and keep pushing onto bigger platforms"
For more info on Jelly x Cream:
www.jellyandcream.com
www.twitter.com/jellyandcreamuk
>Jade wrote this<
@writing_queen
Undiscovered is the new Fabulous, it's all about Jade
Labels: Designer, Fashion, Jelly x Cream, UK
I'm sO fLy
As
well as talented artists we are also impressed by peoples style. We’ve seen a
lot of people about who have the most amazing sense of style, they dress so
unique and are really setting trends and don’t care to follow fashion. One of
these people is De'Andre Smith from Knowstyle Lifestyle. FU decided to ask him about his style, where he shops and how he stays so fly.
Name: De'Andre Smith
Age: 18
City: Birmingham, Alabama(USA)
Occupation: Polo Ralph Lauren Sale Associate, Head Fashion Editor for KSLS(www.knowstyle.webs.com)
How would you describe your style?
I have a variety of styles, from the Gianni Versace look to the skinny jeans and Chuck Taylors look, I try to stand out with my style.
Where do you shop?
I shop almost anywhere from thrift stores to Urban Outfitters.
What's it like in your hometown, does everyone dress like this?
I live in a urban enviroment, so a lot of people are not on the retro, trim fitted, outta the box style.
How do people react to the way you dress?
When some people see my attire the first thing they say is, "WTF do you have on?'
What influences your style?
My style is influenced and inspired by my surroundings.
What are 3 items you can't live without?
My Bass loafers, Ray-Ban sunglasses and my bracelets. I can't live without these items, because accessories bring an outfit together!
What's your summer style prediction?
Dress less, but STILL look your best.
For more info on De'Andre & to join the KSLS movement:
www.knowstyle.webs.com
www.twitter.com/xFashionMonster
Undiscovered is the new Fabulous, it's all about Jade
Labels: DeAndre Smith, Editor, Fashion, FU Interviews, FU is loving, Im sO fLy, International artist, KSLS
FU is loving..

Go to www.iwearme.co.uk to buy buy buy!!!
Undiscovered is the new Fabulous, it's all about Jade
Labels: Fashion, FU is loving, Me Clothing
Me Clothing

FU interviewed the designer behind the new line, Me Clothing. With creative colourful designs that have catchy slogans Me is much more than just a label that prints things on T-shirts. It's all about Me :-)
How did you come up with the name for your label?
I wanted to create a brand with a word that people use everyday. It was one of the first ideas that came to my mind, simple, easy to remember and effective.
How long have you been designing? 
I started in February this year, So I'm very new to this kind of stuff
What made you want to start?
I wanted people to appreciate something I'd created, the same way they would maybe appreciate good music, or good dancing. I can't sing, rap or dance to a quality standard and I have always found it fascinating that an artist can have a whole stadium packed full of thousands of people singing along to their music. That must be one of the best feelings in the world, and for me, seeing people wearing my products makes me feel good.
How did you get your start?
I showed a few friends my initial designs and they seemed to like it. So I took a risk and put my earnings and effort into seeing if I could break into the fashion industry and please others
How would you
describe your clothes?
Me products are individual and different; I would describe it as wearing personality
Everyone (and their mum) seem to be designing t-shirts/hoodies at the moment, what makes your designs so unique?
I agree a lot of people are designing shirts and hoodies but the difference is that my brand doesn't just consist of t-shirts and hoodies. We are a clothing brand and currently products range from varsity jackets, polo shirts to many other products. In the near future I intend to add more products to our female range, introduce children’s wear and many more. I don't want to limit my brand as a “one trick pony”, and feel I can appeal to people’s wants and needs. Also many people making clothing don't have their own company or registered brand, unlike us, from Me Clothing neck labels to the designs we stand out from the norm. I also have a team of designers who are helping to bring my ideas to life as well as well as national and international suppliers. 
Do you think now that a lot of celebrities are bringing out their own lines it makes it a lot more difficult for real designers like yourself to break through?
I do believe it's more difficult. But I also believe that at the same time the celebrities do not have the same passion as they would have for their main job ie; music or football etc. I believe that real designers who have the passion and the desired work ethic will always shine through in the end.
Who would you love to dress and why?
I would love to dress the likes of Nicki Minaj and Pharell Williams. Both are high profile celebs who people look up to and follow their fashion tastes. They also both represent individuality, which is what Me Clothing is all about
What's next for you?
The next stage is to introduce new stock, expand the female
wear and continue to have success with Me Clothing. I am also working towards passing my 2nd year in events management at Northampton university.
Where can people buy your clothes?
Everyone can purchase our clothes from iwearme Although in the near future I am hoping the brand will have enough success to be sold in retail outlets up and down the UK.
For more info on Me Clothing:
http://www.iwearme.co.uk/
www.twitter.com/iwearmeclothing
Undiscovered is the new Fabulous, it's all about Jade
Labels: Designer, Fashion, FU Interviews, Me Clothing
Faaiza
Currently working on her own urban clothing line Laydeez Hustlas Wardrobe and Fellaz Hustlas Wardrobe, Faaiza has been busy not only customizing clothing but making outfits from scratch. Describing her line as “Unique, Fresh 2 death and Original” her work is heavily influenced by the reggae, hip hop and rnb music that she listens to.
Not just a designer who happens to be into music, Faaiza has also been
With a clothing label and debut album; Through the eyes of a tigeress, all due out soon Faaiza is definitely one lady to keep an eye on.
For more info on Faaiza go to:
www.myspace.com/faaizahiphoprnbtigeress
www.myspace.com/fashionfyzaaaa
Undiscovered is the new Fabulous, it's all about Jade
